Client
Kandake Holt
Industry
Creative
Services Provided
– Brand Refresh
– Visual Identity System
– Logo Refinement & Guidelines
– Color & Typography System
– Etsy Shop Cover Design
– Brand Pattern Design
Building an Identity System for an Afro-Christian AI Art Brand.
The Master’s Glasses brings together Afrocentric heritage, Christian spirituality, and cutting-edge AI-art techniques to create digital art, prompt kits, and online courses. Their mission: empower collectors, creators and faith-based audiences with artwork and tools that celebrate identity, faith and imagination in one.
Problem Statement
With so many digital art and printable brands in the marketplace, The Master’s Glasses lacked a consistent, premium visual identity and a compelling brand presence that communicated both faith and Afrocentric culture. Their existing logo, color palette and Etsy shop cover felt fragmented, lacked cohesion and didn’t reflect the high value of the creative offering. That made it harder to build trust, stand out, and convert visitors into buyers.
The original logo provided a solid foundation, but there is a clear opportunity to refine the color palette and optimize the typography for enhanced visual impact and brand clarity.
