I'm an Engineer, Brand Strategist, Designer, Writer, Brand Consultant, and Business Builder.

Your Business Growth is "My Business"

Hi, I’m Joshua Abidde – a strategic branding expert, visual problem solver, and business builder.

I’ve worked with iconic brands like Morgan City, CIBA, The Bayelsa State Government, and Rooseloose. But what I’m passionate about is empowering small business owners and helping them grow their businesses to heights they never thought possible.

For almost a decade, I’ve helped small business owners bring life to their brands, attract their ideal customers, get the traction needed for success, and stand out from their competition. I started freelancing in 2013, and since then, I’ve created logos and visual identities for brands in more than 20 countries. I believe that meaningful and strategic design is more impactful than design that is simply attractive to the eye. Design should be intelligent, relevant, beautiful, and memorable.

Hi, I’m Joshua Abidde – a strategic branding expert, visual problem solver, and business builder.

I’ve worked with iconic brands like Morgan City, CIBA, The Bayelsa State Government, and Rooseloose. But what I’m passionate about is empowering small business owners and helping them grow their businesses to heights they never thought possible.

For almost a decade, I’ve helped small business owners bring life to their brands, attract their ideal customers, get the traction needed for success, and stand out from their competition. I started freelancing in 2013, and since then, I’ve created logos and visual identities for brands in more than 20 countries. I believe that meaningful and strategic design is more impactful than design that is simply attractive to the eye. Design should be intelligent, relevant, beautiful, and memorable.

I typically work solo, but I have a network of talented industry giants who I partner with if the project calls for it. A team of artists, storytellers, managers, innovators, builders, optimists, and optimistic realists, with skill sets across graphic design, animation, UI/UX, copywriting, strategy development, and more – Together, we’ll help you get seen, heard, and understood.

Completed Projects
100
Happy Clients
100
Countries
1
Years Experience
1 +
Coffees Consumed
1 K+
Contact Me
Core Values
  • Providing Solutions

    Making an impact has always been an essential part of me, which is why I ensure every work I produce is meaningful, valuable, and achieves a specific goal. I create memorable connections with consumers by building brands that strike an emotional chord and stir their souls.

  • Going The Extra Mile

    Outstanding work is what I deliver; good enough is never good enough for me. I constantly strive for greatness in everything I do. So, - if I have to - I will sample numerous fonts to see the one that perfectly fits your brand, explore over a hundred logo iterations, and conduct week-long, intensive market research, all to ensure I go the extra mile to deliver the best for your brand. There is never lazy work from us.

  • Giving Back

    My little efforts - random acts of kindness, volunteering my time & resources, giving a listening ear to anybody that needs it, and many more - I believe, go a long way in making the world a better place. For every completed project, I donate a certain percentage of my profit to a charitable organization or worthy cause. So, if you decide to work with me, you're not only doing the best for your business, you're helping put a smile on someone's face by getting them off the street, putting food on their table, clothes on them, a shelter over their head, and generally making the world a better place.

  • Building Open & Honest Relationships

    When you work with me, you're not only getting a friend, you're also getting a cheerleader for your business. All I want is to see you win, which is why if I'm not the best fit for your business, I will let you know and introduce you to the person who is. Building an honest relationship is much more valuable to me than trying to make a few extra bucks.

  • Never Ending Growth & Learning

    Growth equals change, and change is a constant in our world. Information as we know it is constantly changing which means what was relevant last year is not today. Consistently seeking knowledge and keeping myself updated on the latest news, innovation, and changes in the industry - so I can serve my clients better - are what I spend the bulk of my time doing.

Let's Get Personal
  • 01

    Fueled by my passion for understanding the effect of design, strategy, and communication on businesses, I constantly equip myself with relevant information and gain knowledge from books, research and surveys, courses, and seminars.

  • 02

    I'm currently on the way to getting my MBA degree.

  • 03

    My hobbies include reading (with a cup of coffee), cooking (i cook a lot more than you think), lifting weights (i exercise a lot), traveling (i love being on the road).

  • 04

    I have a blue belt in Taekwondo.

  • 05

    I'm am a volunteer at Aquaworld - an organization of young individuals focused on projecting the aesthetic values of the aquatic environment through advocacy, events, projects, research and volunteerism. I also run an 'Innovation & Sustainability' blog on instagram.

  • 06

    My favorite place is Waterton Lakes National Park in Alberta, Canada.

  • 07

    My favorite movie is Interstellar (I'm a space geek). I love any movie made by Christopher Nolan.

  • 08

    I'm a very 'hands-on' person. When im off screen, im writing, painting, hand lettering, sketching...you name it!

  • 09

    I'm a strong, conceptual thinker.

  • 10

    I'm inspired by the Chris Do.

My Services

Strategy

Brand Naming
Tagline & Slogan
Story & Purpose
Messaging
Market Research
Competitive Analysis
Segmentation
Targeting
Positioning
Customer Journey

Design

Brand Development
Rebranding
Logo & Identity System
Brand Guideline
Marketing Collateral
Illustration
Iconography
UI/UX
Packaging
Animation

Growth

Marketing Campaign
Blog Post
Content Strategy
Social Media
Website Development

Softwares I Use
  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe After Effects

  • Adobe Premier Pro

  • Adobe Indesign

  • Blender

  • Figma

  • WordPress

  • Wix

My Process

1. Discovery

This is the first step in the process in which we set up a meeting to learn all about your business. We will discuss your project and business goals, challenges, story, target audiences, and your vision for your business.

2. Strategy

Next, I’ll take all the information you’ve given , do research of my own, and then figure out how to accomplish your project goals in the most strategic way possible. I’ll then present it to you in the form of a look and feel mood boards (stylescapes).

3. Design

Building on feedback gotten from the previous process, I’ll develop creative ideas which I’ll continually refine and align with your brand’s positioning. This is where we build out the logo and identity systems, guidelines, user experience, and prototype the product.

4. Development

This is where we develop your website, social media and marketing campaigns that set the ball rolling for the success and growth of your business.

4. Delivery

Finally, I’ll package it all up for launch via guidelines that are easy to understand and share. 

Gallery
Testimonials

The best! they are really the best. What stood out for our project was their work and communication. ... In gratitude, the Zander family and the ROOSELOOSE project.

Renate & Frank Z. Rooseloose

I had the fortunate opportunity of working with Joshua, and I must say, hiring Joshua was the single best investment I made for my business. The results are mind-blowing. He felt like the business partner I never had. You should choose Joshua to be your man; you'll be happy you did

Samuel O. Sirso Classic Stitches

Joshua is a remarkable brand designer and strategist. He has his way of understanding and developing the vision you have in mind and showing you something that exceeds your expectations. He guided me through every process, educated me gracefully, and the quality of work he did for me was EXCEPTIONAL! I highly recommend Joshua.

Dr. Aduewa T. Aerial Drones Technology LTD

Let's Connect & Chat