Rooseloose | Joshua Abidde

Client
Rooseloose

Industry
Fashion & Beauty

Services Provided
– Brand Development
– Strategy
– Logo & Identity System
– Brand Guideline
– Social Media

Luxury & Social Responsibility

Rooseloose is a German-owned luxury online store that sells custom handmade necklaces, bracelets, and keychains made of glass and beads of African origin.

Born out of individuality, the love for the African spirit, and quality ornaments, Rooseloose was on a mission to make custom, handmade jewelry a treasure for every German to own. They were also giving part of the proceeds to social institutions in Berlin and a school fund in Mali.

Rooseloose – newly formed – needed a face and position in the market. My team and I worked to develop the brand, identity system, guidelines, and digital presence.

The Goal & Outcome

The goal for this project was to create visuals that represented the brand’s values: Luxury, Minimalism, Confidence, Individuality, The African Spirit & Social Responsibility.

We helped design the identity materials to launch Rooseloose to the world, reflecting the original and quality of their work. The brand mark is a blend of a minimalistic-styled render of their initials ‘R’ and traditional African patterns. The color palette of gold, white, and charcoal created its expression, marking it as a luxury brand.