Sirso Classic Stitches | Joshua Abidde

Client
Samuel Oyekan

Industry
Fashion

Services Provided
– Brand Discovery
– Brand Refresh
– Brand Strategy
– Logo & Identity System
– Brand Guidelines
– Copywriting
– Collateral Design
– Creative Direction

Giving You The Best of Your Choice

The Sirso brand – owned by Samuel Oyekan – is a fast-growing and award-winning fashion brand emanating from the heart of Akure, Ondo state in Nigeria. They creatively bring your thoughts and choice to life.

Known for his creativity and innovation in layout and design, Samuel Oyekan has always been passionate about delivering nothing short of perfection to his customers.

Previously, the Sirso brand only designed native African clothes for their customers. Motivated by his never-ending drive for excellence, employment of ad-hoc staff, and acquisition of the machines needed, Samuel Oyekan was ready to expand his business to also deal in sewing, designing, branding, and customization of suits, corporate and urban wear.

The Goal & Outcome

The Sirso brand was expanding, and the identity system in use no longer worked with the vision he had for his brand. The brand needed a new, professional look to be able to own its space in the market with top fashion brands in Nigeria.

He reached out to me for a rebrand to make his identity system match his vision for the brand. We scheduled a brand discovery session, in which we discussed and established his ‘why,’ brand essence, and vision for the brand. The creative tone for the project – to align the brand with its visual identity – was set, and work began.

The new identity system established Sirso as one of the leading fashion brands in Akure, resulting in an impressive growth in brand awareness, which led to an increase in customers and profit.

Giving You The Best of Your Choice

The Goal & Outcome

Ready to take action?